Two-way SMS
Text buyers where they actually reply.
Two-way SMS built into the CRM — every message lands in the same timeline as your calls and emails, so nothing lives in a phone you can't see.
Capabilities
Everything included
- Real-time send and receive — Fire off a text and get the reply the second it lands — live threading, no refresh, no lag. It reads like the messaging app your buyers already live in.
- Templates that send in one click — Save your best-performing follow-ups, reminders, and openers. Merge in the contact's name and details, then send in a click — personal at the speed of copy-paste.
- Automatic STOP and opt-out compliance — Opt-outs are caught and honored instantly, and blocked numbers stay blocked across your team. TCPA-aware controls keep every campaign clean without a spreadsheet.
- Full per-conversation history — Every text threads to the contact alongside calls and emails — one timeline, complete context. Reps pick up any conversation without asking 'where did we leave off?'
- MMS, links, and attachments — Send images, one-pagers, booking links, and payment links right in the thread. Give buyers a tap-to-act next step instead of a wall of text.
- Bulk and campaign texting — Reach a whole segment in one send, with per-recipient personalization and opt-out handling baked in. Then route the replies straight back to the rep who owns the deal.
Send and receive in the CRM — replies thread to the contact live
Opt-outs caught and honored automatically, across the whole team
Messages lost to a rep's personal phone
FAQ
Questions about two-way SMS
Two-way SMS is built into Maxwelo and runs in the browser. Reps send and receive texts on the same screen as calls and email, every message threads to the contact, and opt-outs are honored automatically. It comes with the CRM + Dialer plan, at $99 per user per month billed annually, and with Complete, at $119.
Does Maxwelo support two-way SMS?
Yes. Two-way SMS is built into Maxwelo, the sales platform. Reps send and receive texts inside the CRM, and every message lands in the same timeline as the contact's calls and emails.
Do replies arrive in real time?
Yes. Maxwelo has a real-time two-way SMS inbox. A reply shows up in the thread when it lands, with no refresh.
Do reps text from their own phones?
No. Texting runs in the browser, on the same screen as the softphone, the pipeline and the dashboards. Messages land in the contact's timeline, so nothing lives in a phone you can't see.
Can a rep see the whole conversation with a contact?
Yes. Every text threads to the contact alongside calls and emails, in one timeline. A rep can pick up any conversation with the full history in front of them.
Can we save text templates?
Yes. Save your follow-ups, reminders and openers as templates. Merge in the contact's name and details, then send in one click.
Can we text a whole list at once?
Yes. Bulk and campaign texting reaches a whole segment in one send, with each message personalized for its recipient. Replies route back to the rep who owns the deal.
How does Maxwelo handle STOP and opt-out requests?
Automatically. Opt-outs are caught and honored, and a blocked number stays blocked across your whole team. Bulk sends have the same opt-out handling built in.
Can we send pictures, links and attachments?
Yes. Maxwelo handles MMS, links and attachments. Send images, one-pagers and booking links right in the thread.
Can a rep text, call and email a contact from one place?
Yes. Calling, texting and email all run from one screen, and every touch is logged to the contact.
Can admins choose which phone numbers send texts?
Yes. Admins manage the team's phone numbers inside Maxwelo and can switch texting on or off for each number. Phone-number management comes with the plans that include the dialer.
Is two-way SMS included in every plan?
No. It comes with CRM + Dialer, at $99 per user per month billed annually, with Complete, at $119, and with Enterprise, which has custom pricing. Each user gets 500 text messages a month, and more come in packs of 500 for $14. CRM and CRM + Email Marketing do not include it. Monthly billing is available at about 20 percent more.
Prices and plan contents as published at maxwelo.com/pricing on October 5, 2026.
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